I have chosen these image of Jay-Z from the “XXL” magazine to compare with the front cover photo of my magazine to explain how mine represents a particular social group, similar to that of ‘XXL’.
The postures
of both men are similar in the sense that they have both got their heads
looking up, leaning to the left of the page. They also share similar facial
expressions – both serious and staring straight into the camera. Furthermore,
both men are displayed smoking cigars. This provides a representation of this
particular social class, the urban appearance, as cigars are normally
associated with gangsters, which is a common look rappers portray. In addition,
both men have a similar use of lighting applied, a mid-shine which makes the
faces appear brighter and visually appealing. Unconventionally, however, they
appear to have different hairstyles – my central figure has slightly longer and
lighter hair, whereas Jay-Z has shorter, tightly cut hair. Jay-Z is also seen
to be dressed in a smart attire, whereas my figure is dressed as if he is from
the 'hood' or 'ghetto' , this is mainly down to the fact that my artist is up
& coming, In contrast Jay-Z is a successful, well known artist. Overall, I
think that these elements of the photos represent a normal young social group
that my magazine reflects throughout – the artist featured in my magazine is
quite normal looking – there is nothing extreme or obscure about his
appearance. Finally, I have chosen to use a mix-raced male, even though “XXL”
has used a black male. Quintessentially, a black male rapper is normally
situated at the front of a rap based music magazine, so I have unconventionally
used a mix-raced male to break this particular stereotype.
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