Thursday, 14 March 2013

Q4. Who would be the audience for your media product?

Below is a link to emaze, which is a site i used to answer this question, however due to the size of the presentation it is too large to embed so i created a link to the presentation:

http://app.emaze.com/353232/5#slidenum=1

This is a mood board which I created using Microsoft power point and slide share, The images on the mood board illustrate what my audience are about, what sort of Artist they listen to and what brands/ clothing they associate themselves with.


Q3. What kind of media institution might distribute your media product and why?

Magazine distribution is really important because it is how the magazine reaches the public; that is its role. It is important that the magazine is distributed by a company who can present a positive image to the target audience. I think that the most important thing to do when choosing a distributor is look at the magazines they are already distributing and see if they are already in contact with the target audience you are aiming the product at because if they are, they will be in contact with businesses that stock similar magazines and will have the experience of distibuting a magazine that a certain genre. 



I think that a media institution such as IPC Media would be the best to distribute my magazine. This is because, even though it already distributes music magazines such as “NME”, “Uncut” and “Guitar and Bass” none of them follow my musical genre, my magazine is aimed at a much younger audience than these, therefore there is a gap in the market for it & possibly a unique selling advantage over the others. In addition to this, the fact that it already distributes such well-known music magazines means that they have the necessary experience and an already well-established, loyal customer/fan base that might be interested in a new branch of music magazine – “THE ZONE”.






I initially considered Harris Publications Inc. as the institution to distribute my magazine as it is an American consumer-magazine, that publishes over 75 titles, however it already distributes music magazines with an identical genre such as Juicy, XXL, King, Dog News, therefore, it would be unlikely for them to want to distribute a competitor magazine such as ‘THE ZONE’ , as it may affect its existing successful magazines.





Q2. How does your media product represent particular social groups?

Q2. How does your media product represent particular social groups?

I have chosen these image of Jay-Z from the “XXL” magazine to compare with the front cover photo of my magazine to explain how mine represents a particular social group, similar to that of ‘XXL’.




The postures of both men are similar in the sense that they have both got their heads looking up, leaning to the left of the page. They also share similar facial expressions – both serious and staring straight into the camera. Furthermore, both men are displayed smoking cigars. This provides a representation of this particular social class, the urban appearance, as cigars are normally associated with gangsters, which is a common look rappers portray. In addition, both men have a similar use of lighting applied, a mid-shine which makes the faces appear brighter and visually appealing. Unconventionally, however, they appear to have different hairstyles – my central figure has slightly longer and lighter hair, whereas Jay-Z has shorter, tightly cut hair. Jay-Z is also seen to be dressed in a smart attire, whereas my figure is dressed as if he is from the 'hood' or 'ghetto' , this is mainly down to the fact that my artist is up & coming, In contrast Jay-Z is a successful, well known artist. Overall, I think that these elements of the photos represent a normal young social group that my magazine reflects throughout – the artist featured in my magazine is quite normal looking – there is nothing extreme or obscure about his appearance. Finally, I have chosen to use a mix-raced male, even though “XXL” has used a black male. Quintessentially, a black male rapper is normally situated at the front of a rap based music magazine, so I have unconventionally used a mix-raced male to break this particular stereotype.