focus group

Key conventions analysis

One of the most generic conventions of vibe, and most music magazines, is that its masthead has the same font and generally the same colour, however vibe tends to change its font colour to suit the topic of each magazine. In this case the masthead is mainly read connoting death linking to one of the subtitles that states ‘I literally almost died’. None the less the masthead of each vibe magazine is large and easy to read & in some cases the masthead can be overlapped by the central figures; however the readers still know it is there.

The central figures throughout vibes magazines tend to represent the stereotypes that are associated with hip-hop & rap music. They do this by ensuring things such as jewellery and tattoos are visible on the artist’s body.  They are generally extremely famous and wealthy men who age between there 20’s  & 40’s and are seen by some to be attractive.

Vibe achieves their customer loyalty by simply maintaining particular features from issue to issue. These features include articles & personal interviews with relevant artist; vibe also gives its readers the ability to vote/decide on topics such as their favourite rapper of the current year and so on.  In my opinion, I would say that vibe is aimed at generally males aged between their teens, late 20’s & early 30’s. The types of adverts featured in vibe also seem to mainly target the male sex. They include men’s footwear (sneaker files, Nike air Jordan’s) and technology such as Hyundai’s new range of hybrid cars.

           

Vibes magazine feature a variety of both male and female artist, it isn’t often that the female artists show complete nudity.

this front cover  therefore shows that vibe is willing to offer some variety to their magazine to decrease tedium and to possibly appeal to other potential customers while not totally changing their image.

JAD Feedback

Lots of work missing here Paul. Complete the following tasks and post on your blog immediately:

Key conventions analysis
Focus group video
Costume/props planning
Drafting

You have missed deadlines for the above work.

Also, your school magazine contents page is missing. If this is not completed, you will lose 25% of marks from the main task!

reader profile

Reader profile

Jason is 19 and lives in London. Like most teenagers Jason has a passion for music, particularly rap and hip-hop. Whether he is on a bus journey or simply chilling at home, Jason always ensures he has a music playing device close by allowing him to zone out to his favourite tracks/artists. If Jason isn’t listening to tunes he’s talking about them to his friends, he lives and breathes music 24/7. Jason’s appearance is heavily influenced by his favourite music icons, the brands he wears are also influenced by these icons as he believes they wear only the best quality. Technology is also a major part of his life, he is particularly interested in state of the art headphones and speakers such as beats by dr.dre and 50 cents new sleek range.   Jason lives on a deprived council state, the lyrics within the tracks he listens to allows him to relate to his own life, as many American rap artist have been brought up through tough and troublesome times, this motivates Jason to get on with his life and be successful as many rappers have been able to make it and get out of their daily struggle in deprived areas.

This is a mood board i created using images which represent the personality of the typical reader of my magazine, The images are mainly of artist the reader is likely to listen to and what sort of clothing they are likely to wear.

Audience Profile Mood Board from paulrattigan96

font cover, double page spread & contents page analysis

Media pages from prattigan96