Key conventions analysis

One of the most generic conventions of vibe, and most music magazines, is that its masthead has the same font and generally the same colour, however vibe tends to change its font colour to suit the topic of each magazine. In this case the masthead is mainly read connoting death linking to one of the subtitles that states ‘I literally almost died’. None the less the masthead of each vibe magazine is large and easy to read & in some cases the masthead can be overlapped by the central figures; however the readers still know it is there.

The central figures throughout vibes magazines tend to represent the stereotypes that are associated with hip-hop & rap music. They do this by ensuring things such as jewellery and tattoos are visible on the artist’s body.  They are generally extremely famous and wealthy men who age between there 20’s  & 40’s and are seen by some to be attractive.

Vibe achieves their customer loyalty by simply maintaining particular features from issue to issue. These features include articles & personal interviews with relevant artist; vibe also gives its readers the ability to vote/decide on topics such as their favourite rapper of the current year and so on.  In my opinion, I would say that vibe is aimed at generally males aged between their teens, late 20’s & early 30’s. The types of adverts featured in vibe also seem to mainly target the male sex. They include men’s footwear (sneaker files, Nike air Jordan’s) and technology such as Hyundai’s new range of hybrid cars.

           

Vibes magazine feature a variety of both male and female artist, it isn’t often that the female artists show complete nudity.

this front cover  therefore shows that vibe is willing to offer some variety to their magazine to decrease tedium and to possibly appeal to other potential customers while not totally changing their image.